Customer segmentation used to be simple—marketing teams updated audience profiles once a year, maybe quarterly if they were aggressive. Now, that model is obsolete. AI isn’t just analyzing customer behaviors anymore—it’s generating new audience segments before they exist. Traditional segmentation relies on past data, but AI-generated
AI is everywhere. It’s helping people write emails, diagnose diseases, create marketing copy, and even analyze the weird noise coming from your car. But here’s the uncomfortable truth: AI isn’t making you smarter. If anything, it’s making people lazier thinkers. We already saw it happen with
Artificial Intelligence is everywhere—buzzwords flying, companies scrambling, and business leaders wondering if they need to “do AI” before their competitors outpace them. But here’s the real question: Is AI actually useful for your business? This is where things get messy. Many leaders get caught up in the wrong
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Welcome! I’m Justin Lerma, a technology strategist and educator with over a decade of experience at the intersection of artificial intelligence, business transformation, and sales enablement. I’ve built and led global training programs at Amazon Web Services (AWS) and Google, helping executives, sales teams, and technical specialists navigate