Welcome! I’m Justin Lerma, a technology strategist and educator with over a decade of experience at the intersection of artificial intelligence, business transformation, and sales enablement. I’ve built and led global training programs at Amazon Web Services (AWS) and Google, helping executives, sales teams, and technical specialists navigate the rapidly evolving landscape of generative AI.

Currently, as the Head of Generative AI Field Training at AWS, I design and implement worldwide programs that empower professionals to leverage AI for strategic business growth. My focus is on bridging the gap between cutting-edge AI advancements and real-world business impact, ensuring organizations not only understand AI but can derive tangible ROI from it.

Throughout my career, I’ve worked with Fortune 100 companies, global executives, and high-performing teams, teaching them how to integrate AI solutions into their workflows, improve customer engagement, and drive innovation. I’ve also developed and launched executive training programs, podcasts, and workshops to keep professionals at the forefront of AI’s potential.

About This Blog

This blog represents my personal perspectives on AI and business strategy—separate from my role at AWS. The insights, opinions, and strategies shared here are my own and do not reflect the views of Amazon Web Services (AWS) or any other employer, past or present.

Here, I explore:
✅ How businesses can maximize ROI from AI.
✅ Practical strategies for integrating AI into sales, operations, and executive decision-making.
✅ Emerging AI trends and how they’re shaping industries.
✅ Hands-on approaches to understanding and using AI in everyday workflows.

My mission is simple: to demystify AI and equip individuals and organizations with the knowledge they need to thrive in this AI-driven era.

Let’s explore the future together.

Get In Touch

💡 Want to discuss AI strategy, business transformation, or executive education?

📩 Connect with me on LinkedIn or follow my latest insights here.